Pressing News – A Panel on Best Practices on Collaborating With Media
The Media landscape is constantly changing – which makes it hard for the rest of us to keep up! We all want to play well with each other, but it can sometimes be challenging when we don’t fully understand the rules of the game (or the other players on the board).
For this panel event, Six Degrees Society is excited to bring PR Pros and Editorial Experts together to bridge the information gap and empower better collaboration between the two groups.
Whether you’re a PR/Marketing specialist, journalist, content creator, business owner who does it all, or anyone in-between, we invite you to join us and gain key insights into the editorial process and how to work it on both sides.
Our experts will dish on:
–– What’s Press Worthy and What’s Not
–– What’s the News Cycle and How Does it Work?
–– How to Tell Compelling Stories that Press Want to Cover
–– Creating Usable Content for Editorial
–– How to NOT Piss off Editors and Producers
–– How Social and Branded Content is Evolving the Media Landscape
Before we sit down for our programming, each guest will engage in ONE curated 15 minute connection, handpicked just for them, based on bios submitted pre-event via this form: https://goo.gl/forms/D8Tvyr3ygwPSwaGF2 . Alternatively, you can update your profile with your most recent info directly in the Six Degrees Society app or email firstname.lastname@example.org with a copy.
MEET THE PANELISTS:
Meghan Brown – Director, Two Bright Lights & How They Asked (The Knot Worldwide)
Meghan Stolar Brown, Director of Two Bright Lights, is passionate about creating a platform to help event professionals grow their brand and leads by connecting with publishers and other vendors. She has extensive marketing and event management experience at companies like Antony Todd Events and Roubini Global Economics, and understands the challenges and opportunities creative entrepreneurs face. Growing up with a booking agent and a wedding band leader for parents, there is no doubt that marketing and events are in Meghan’s DNA. Her love for music and events grew from singing and playing piano as a toddler, to performing in recording studios and at weddings and events in the years since.
Annie Jackson – Associate Director, Small Girls PR
Annie was the first-ever employee hired at Small Girls PR over seven years ago. She’s since grown her own practice, overseeing clients in the sartorial, beauty, and lifestyle categories, where she leads PR strategy for brands like Olay, Mejuri, Betsey Johnson, Moda Operandi, Kendra Scott, Billie, and many more. As the company's first hire, Annie has helped scale Small Girls PR's strong company culture. She chairs the employee-led committee in which teammates from each level work together to design company policies. Annie credits her creativity back to her childhood in Utah where she spent 15 years as a competitive dancer. Learn more about Annie's experience at Small Girls PR here (https://www.themuse.com/profiles/smallgirlspr#annie-jackson)
Jacqueline Nwobu – CEO/Co-Founder at Munaluchi Bride Magazine
Jacqueline Nwobu is the CEO and Editor-in-Chief of Munaluchi Bride Magazine, the leading nationally distributed wedding magazine and online wedding marketplace serving the $200 billion international wedding and events industry. Since the launch of Munaluchi in 2010, Jacqueline has grown the brand into an industry leader with a robust multi-cultural marketplace and social media influence of over 600, 000 followers worldwide. With a strong and focused vision to champion diversity, Jacqueline has successfully disrupted the industry to influence positive change and inclusiveness. Her TEDx talk on "Reshaping an Industry, One Like at a Time" has received rave reviews. Prior to launching Munaluchi Bride, Jacqueline obtained her B.S. degree in Medical Technology and worked for major pharmaceutical and diagnostic companies, including Johnson and Johnson. The rapid success of her magazine has landed her interviews on NBC, ABC and WPIX NY. Jacqueline resides in New Jersey with her husband and three children. Learn more about Munaluchi at www.munaluchibridal.com
Ashley Salamanca (moderator) – Director of Programming & Partnerships, Six Degrees Society
Ashley is always looking to connect with kind, growth-minded, feminist folks who enjoy good convo and pizza. For nearly a decade, she honed her craft as a communications, event planning, and brand strategy specialist. She has collaborated on awesome campaigns for small startups and billion dollar global brands alike. Past clients include: The North Face, Cinnabon, Hotels.com, Rosetta Stone, Dress for Success, Carvel Ice Cream, Et al. Today, Ashley heads up partnerships for Six Degree Society, as well as management of the NYC Chapter events calendar. She is also helping to shape the future of the workspace as a customer success manager at Convene.
Wednesday, August 21st
446 W 14th St
New York, NY 10014
$35 for single ticket
FREE for Six Degrees Society members
Cancellation Policy: We have a 12 hour cancellation policy for our events. Please cancel directly in the app, otherwise you will not receive a refund. For members, please note that a no-show or cancellation (less than 12 hours before an event) will result in being charged a $12 fee. Remember, last-minute cancellations effect the people you're matched with – we appreciate your cooperation to ensure everyone has the best experience possible!
Next session: Wed, Aug 21, 7:00pm
Availability: 13 spots leftReserve a spot