Event Title: Six Degrees Society SF Presents Building Business Through Partnerships: Fireside Chat with the Founders of Parsnip, a Partnership Marketing Community
Sally and Erin, the founders of Parsnip, started their business based on the belief that life — and business! — are made better through connection. Why go it alone when you could have the right partners by your side?
Join us for this fireside chat, where Erin and Sally will share what they’ve learned about what makes partnership marketing work (hint: it starts with audience sharing), what kinds of partnership marketing activities are most popular amongst their members, and what makes partnership activities like giveaways, product placement, and collaborative gift boxes really work. Having now made over a thousand partnership matches, they’ll also cover how to think about finding the right partners for your business that will really help you build your brand equity, grow your audience, and ultimately, drive revenues.
As startup founders, Erin and Sally will also share how they’ve partnered with organizations like NPR, WeWork, and the Good Food Foundation to grow their own business.
Before we sit down for our programming each guest will get 2 curated 15 minute connections handpicked just for them based on bios submitted pre-event here https://goo.gl/forms/D8Tvyr3ygwPSwaGF2 . Or you can make sure to update your profile in your app with your most recent bio or email firstname.lastname@example.org with a copy.
Wednesday, April 17th
Secret SF Location
San Francisco, CA
$35, free for Six Degrees Society members
About Parsnip Founders:
Sally Rogers worked in finance and consulting for a decade before deciding to leave her corporate career and chase her passion: connecting with people around making better food choices. Sally went on to start two companies (Nibble, a healthy snacking company, and The Pickle, an editorial), and is currently working on Parsnip, a matchmaking company for consumer brands. She Chairs the Slow Food San Francisco Board and advises The Good Food Foundation.
Erin is a serial entrepreneur with a passion for building food businesses. She co-founded Parsnip with Sally Rogers in 2018. Erin previously co-founded Norm’s Farms, an elderberry CPG company (acquired in 2017); The Food Mint, a startup consultancy (shut down in 2017); and runs a boutique vacation rental business on the side. She holds an MBA from the University of Chicago Booth School of Business.
Cancellation Policy: We have a 12 hour cancellation policy for our events, please cancel directly in the app otherwise you will not receive a refund.